Business Segments

The Group counts more than thirty subsidiaries and nine business units in total. To allow an optimal deployment of these segments and their alignment with the global strategy, Diana Holding supports the essential functions and ensures synergies and interdependencies

amongst the following four business segments

Agriculture

Agriculture, the Group’s historical business, has allowed Diana Holding to structure itself and prosper by revealing the unexploited wealth of Moroccan soils. The sector is divided into different segments: tree fruits, red fruits, citruses and olives. Diana Holding positions itself as a responsible actor on an upstream as well as on a downstream level in this sector.

Agriculture

Agriculture, the Group’s historical business, has allowed Diana Holding to structure itself and prosper by revealing the unexploited wealth of Moroccan soils. The sector is divided into different segments: tree fruits, red fruits, citruses and olives. Diana Holding positions itself as a responsible actor on an upstream as well as on a downstream level in this sector.

Wines
and Spirits

Wine growing is a historical know-how of the Group. Leader of the national market. Diana Holding has in fact positioned itself as both a producer and a distributor in this sector. Driven by the desire to create and establish the prestige of Moroccan wines, the founder Brahim Zniber worked to transform this field and contributed to the building of an elegant and unique brand, beyond the Kingdom’s borders.

Wines
and Spirits

Wine growing is a historical know-how of the Group. Leader of the national market. Diana Holding has in fact positioned itself as both a producer and a distributor in this sector. Driven by the desire to create and establish the prestige of Moroccan wines, the founder Brahim Zniber worked to transform this field and contributed to the building of an elegant and unique brand, beyond the Kingdom’s borders.

Protein

Diana Holding has taken an active part in poultry production and animal feed since the beginning of its industrial journey in the 1970s. This industrial vocation has been strengthened with the participation of the Group in halieutic production since 2016. These two sectors, in full growth, are characterized by a strong dynamism as regards to exports and penetration of new international markets.

Protein

Diana Holding has taken an active part in poultry production and animal feed since the beginning of its industrial journey in the 1970s. This industrial vocation has been strengthened with the participation of the Group in halieutic production since 2016. These two sectors, in full growth, are characterized by a strong dynamism as regards to exports and penetration of new international markets.

Industry

Diana Holding is today a key player in the food sector thanks to an ambitious industrial turn since the 1970s. As such, the Group is the second bottler in Morocco. Moreover, the activity of plastic processing has been integrated into the industrialization strategy of Diana Holding. It is to be further developed by targeting future sectors.

Industry

Diana Holding is today a key player in the food sector thanks to an ambitious industrial turn since the 1970s. As such, the Group is the second bottler in Morocco. Moreover, the activity of plastic processing has been integrated into the industrialization strategy of Diana Holding. It is to be further developed by targeting future sectors.