diana holding

Diana Holding was born from a passion for Moroccan terroirs by its founder, Brahim Zniber

shared and pursued by his wife Rita Maria Zniber, today President and CEO of the Company.

This agro-industrial journey started in 1956, at the stately foothills of the Middle Atlas, on the property of Aït Harzallah. Today, Diana Holding has risen to become one of Morocco’s leading private companies.

Du terroir
aux territoires

Diana Holding has over the years put its mark on Morocco and beyond, through its will of diversifying its activity as well as pursuing an internationalization strategy. The combination of its deep Moroccan roots, alongside its international footprint has enabled the development of an integrated agro-industrial holding, able to adapt to the substantial changes of the sector, as well as to the new constraints of the ecological transition.

Day after day, in our fields, plants, and offices, we create value for our community of customers, partners and shareholders.

Key figures


largest agricultural
company in Morocco


largest private
group in Morocco

7 200


8 300

hectares of land in management

380 million

in sales


Strongly committed to the Kingdom’s economic development, Diana Holding’s credo is based on 3 fundamental values


which is expressed through a strong sense of responsibility, a long-term vision and a dynamic momentum on both an individual and collective level.


which is translated by the openness towards its environment and implies transparency, exchange, and parity.


which is expressed through the quest for performance and the constant desire for improvement.