The distribution sector is currently undergoing a major transformation in Morocco. Technological advances and the use of dematerialization are changing the paradigms of this business at all levels of the supply chain.

Diana Holding has developed a real expertise in distribution through the years, without being limited to its own products, thanks to direct and indirect distribution channels. Thanks to its network of logistic platforms throughout the Kingdom, Diana Holding is present on the three main distribution channels, which are the HORECA, the GMS and the traditional trade.

Through its dedicated subsidiary ABC Dis, the Group distributes numerous brands and references throughout the Kingdom, including the entire range of Coca-Cola beverages and the Unilever ice cream category.

Key figures


distribution trucks


own and subcontracted logistics platforms across Morocco


trucks with cold cells